Posted by Sexy Silver Daddy NEW YEARS EVE MAKEUP TUTORIAL is now up on my channel! Link in my bio ?? check it out my loves!
A post shared by ?Manny Gutierrez (@mannymua733) on Dec 26, 2016 at 1:02pm PST
A man has been chosen for the first time as a brand ambassador for Maybelline makeup.
His name is Manny Gutierrez, and, at just age 25, he’s already a major social media star, who repeatedly posts photos of himself with full, vivid makeup on Instagram and YouTube. He’s part of a growing trend of men wearing makeup and altering gender stereotypes, and his career online has exploded in just a few short years.
Glitter glitter glitter rockin everywhere! lol I think I’m so clever ?? NEW VIDEO UP ON MY CHANNEL! Link in bio! How’re you guys this cold, cuddly, cozy day?
A post shared by ?Manny Gutierrez (@mannymua733) on Nov 20, 2016 at 5:59pm PST
He calls himself a “beauty YouTuber.” He’s also been very open with fans about coming out as gay and his life growing up Mormon.
Here’s what you need to know:
Start the new year off like a boss. Secret project revealed! Watch @mannymua733 + @makeupshayla star in the new #bigshotmascara campaign. No one in this campaign is wearing ANY fake lashes or inserts, just #bigshotmascara! Available now in the US. When should we drop part II? ✨
A post shared by Maybelline New York (@maybelline) on Jan 3, 2017 at 7:42am PST
Maybelline is featuring Gutierrez in its campaign to launch Big Shot Mascara by Colossal. “Gutierrez will star alongside fellow beauty guru Shayla Mitchell (Makeup By Shayla),” Racked reported.
Racked reported that cosmetics companies showcasing male models wearing makeup is a new trend, citing James Charles for CoverGirl and Thomas Halbert for MAC, among others.
Gutierrez is one of a group of “wildly popular” men who wear makeup who have been nicknamed “beauty boys,” Elle Magazine reported.
On Instagram, Gutierrez said he was honored and wrote, “Thank you to Maybelline for taking a chance on me!”
That look you give Santa when he says you’ve been naughty ? Merry Christmas you filthy animals! ???
A post shared by ?Manny Gutierrez (@mannymua733) on Dec 25, 2016 at 12:59pm PST
Even before the Maybelline brand ambassador publicity boost, Gutierrez had quite a following on social media.
He has more than 3 million followers on Instagram and almost 2.2 million YouTube subscribers. Net Worth reported that he didn’t even start his YouTube channel until 2014 and estimates his net worth at about $350,000.
Idk who the hell made this ? you guys are the BEST! Love you all! ?
A post shared by ?Manny Gutierrez (@mannymua733) on Nov 17, 2016 at 7:09pm PST
Gutierrez, who goes by the name of Manny Mua on social media, has been dubbed a “beauty vlogger.”
Fans consider his YouTube videos “hilarious” and “informative.” His YouTube channel MannyMua733 “focuses on giving beauty tips to fashion enthusiasts,” according to TheFamousPeople.com.
I know I can treat you better… better than he cannnnn! PS new video up on my channel! Link in bio 😉
A post shared by ?Manny Gutierrez (@mannymua733) on Dec 23, 2016 at 12:44pm PST
Gutierrez told Teen Vogue he’s been fascinated with makeup since he was a child watching his mother put it on. His parents were young parents. He considers her his beauty icon.
“As a child, I would watch my mom get ready for work and just sit there for hours watching her transform. However, it wasn’t until much later on that I really started to dabble in makeup myself,” he told the magazine.
From Volleyball to VolleyBEAT! I think I’m so clever ??? Ps new video on my channel 🙂 link in bio ?
A post shared by ?Manny Gutierrez (@mannymua733) on Nov 13, 2016 at 8:59pm PST
On YouTube, he said that he spent his childhood trying to make his parents happy by playing sports and getting straight As.
Now, he says, he feels he tried to be a perfectionist because deep down he knew something was different about himself. He said that he would prefer to play with girls at recess.
Today’s been a longggg and hectic shoot day! Can’t wait for you guys to see the action next year! ? Thank you @ijosephzee for killing it and helping me vamp up my style ? Which outfit do you guys like better? Left or right? Soft glam or sporty spice lmfao ?Left? Top, jacket, pants all from @hm Shoes – @nike ?Right? Pants – #h&m Top – @kenzo Shoes #Nike
A post shared by ?Manny Gutierrez (@mannymua733) on Dec 16, 2016 at 7:16pm PST
Switching from medical school to a career as a makeup artist at first caused Gutierrez some family problems, he told Teen Vogue.
He worked at Sephora and MAC counters in a mall. He started posting photos on Instagram and befriended another Internet star, Patrick Simondac, reported the magazine.
They met at a makeup convention, reported Refinery29, and refer to themselves, according to the site, as “everything from ‘brothers’ to ‘best friends’ to ‘married’ (in the work-wife sort of way).”
Gutierrez lives in San Diego, Refinery29 reported, quoting Gutierrez as saying, “I get hate every single day, saying I’m gay [and] going to hell, or that I don’t know what I’m doing or that I need help.” Gutierrez said wearing makeup makes him feel empowered, the site reported.
CLASSIC CHRISTMAS GLAM AND HOW TO KEEP IT ON ALL DAY IS NOW LIVE! Link is in my bio ? check it out! For makeup details… check out the video 😉
A post shared by ?Manny Gutierrez (@mannymua733) on Dec 11, 2016 at 2:03pm PST
Gutierrez grew up in California in a household of “liberal Mormons,” reported Marie Claire.
Gutierrez posted a lengthy video about coming out as gay on YouTube. “I am gay,” he said, and he realized he “liked boys” in the transition years from junior high to high school. You can watch it here:
The video has had more than 1 million views. In the video, he says, “I grew up in church. Went to church every Sunday…I did everything. I was a good Mormon boy.” He says he is the first born child, and he has two brothers.He was “terrified” when he realized he was gay, and he would pray to stop it.
His parents discovered he was gay when he was 17 and they found messages he had written to a boy, he says in the video. At first, they sent him to counseling to “try to reverse the effects of being gay.” After six months, he knew it wasn’t working, and he became depressed. His parents told him they wanted him to be happy and paused counseling. He kissed a boy for the first time when he went into college.
He added, according to Marie Claire, “I got straight As in school. I was the perfect child, except this one aspect of myself. It was very, very difficult at first, but we got through it and here I am, lashes and all.”
Jessica McBride is a news reporter covering breaking news, politics and crime for Heavy. She is a former reporter for the Milwaukee Journal Sentinel and Waukesha Freeman newspapers in Wisconsin and is a senior journalism instructor at the University of Wisconsin Milwaukee. More about Jessica McBride
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