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Cygames parent company CyberAgent will acquire all shares of NITRO PLUS and make it a consolidated subsidiary for 16,704 million yen, the company announced. The acquisition is expected to close on July 1.
Get the details below.
Purpose of the Acquisition
NITRO PLUS is engaged in content production in a wide range of genres, including games, animation, novels, and illustrations, most notably Touken Ranbu. In recent years, the business around intellectual property (IP), which focuses on media mix strategies, has become a growing market in Japan and the rest of the world. CyberAgent is also actively strengthening its ABEMA-centered business by making BABEL LABEL, a content studio with upand-coming creators including Michihito Fujii, a consolidated subsidiary in December 2021, and stage production company Nelke Planning, a leader in anime musicals, a consolidated subsidiary in June 2023. This acquisition is based on our decision that the aim of Nitroplus which seeks to global expansion in the IP-related business has high compatibility with CyberAgent, which develops a wide range of entertainment business in the internet domain and aims to succeed globally through the fusion of technology and creativity.
Plans for the Company
The name and organization of NITRO PLUS will remain the same, and the current president and producer of Touken Ranbu, Takashi Kosaka, (Takaki Kosaka) will continue to serve as president. CyberAgent will continue to support Nitroplus in its efforts to strengthen its IP-related business, create exciting content, and further expand its business.